The world's most famous construction toy company started as a manufacturer of wooden toys. However, Danish carpenter Ole Kirk Christiansen got the idea in 1949 to transform the traditional wooden blocks into plastic "Automatic Binding Bricks." The rest is history. These cellulose acetate bricks with interlocking studs and hollow bottoms would eventually become known worldwide as
LEGO blocks.
The word LEGO is derived from the Danish phrase "leg godt", meaning "play well." This is the backbone philosophy behind all LEGO toy sets, and more recently, video games. From classic LEGO tubs to
Bionicle LEGO kits and trendy
Star Wars and
Harry Potter collector's items,
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LEGO is a Star Wars fan's dream come true. You can build your own replica
Millennium Falcon,
TIE Fighter,
ARC-170 Fighter and lots more from a wide range of
Star Wars Lego toy sets. Reenact the metamorphosis from Anakin Skywalker to Darth Vader with the
LEGO Darth Vader Transformation. Or, you can play interactive LEGO Star Wars video games with the
Lego Star Wars PlayStation 2 Game.
Harry Potter is another cultural phenomenon in the last decade. Build your own authentic
Harry Potter LEGO castle with the
Harry Potter Shrieking Shack. Battle in the ultimate showdown between Sirius Black and Peter Pettigrew, just like in
Harry Potter and the Prisoner of Azkaban!
What little boy wouldn't love a working, motorized LEGO train set with moveable parts and real train tracks? The
LEGO High Speed Train kit lets you build a working train system with a passenger car, station platform, and 16 curved rails. The
LEGO Mindstorms Robotic Invention 2.0 is perfect for the budding engineer in your family. LEGO's Mindstorms series lets you create and program real robots to perform anything you want!
In recent years, LEGO has evolved to become more than just a construction toy. LEGO video games such as the
Drome Racer for PlayStation 2 and
Knights Kingdom for Game Boy Advance are the 21st century's solution to everyone's favorite plastic construction bricks. For these and many more LEGO products, visit
Target.com.
