pancake (tech) tuesday: the new Canon 40mm f/2.8 prime lens is available

[ 0 ] June 19, 2012 |

Attention Canon shooters!

Canon’s new ultra-thin 40mm f/2.8 pancake lens, nicknamed the ‘Shorty Forty’, is now available. Why should you care? At under $200, this is a lighter, more convenient and even cooler lens than the wildly popular ‘Nifty Fifty’ 50mm f/1.8.

There are early reviews and opinions available here, but in a nutshell, this new lens is relatively fast, quieter than the 50 and offers a nice depth of field. This of course means that your cat will look wonderful framed against a pleasingly out-of-focus background.

I like it because it takes up so little room in the bag or on the camera, making my DSLR even more handy for everyday use. And of course, because there’s no zoom, it means I’ll need to experiment with shooting angles and positions, which is always fun and can lead to some interesting results.

The new Canon EF 40mm f/2.8 lens is available for pre-order at BestBuy, Beach Camera and J&R  for $199.99. But you can get it for less with our $5 off J&R coupon. Enter promo code JRJUNE at checkout. (exp. 06/30).

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Category: tech shopping tips

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