They’re called ‘aspirational brands.’ In marketing-speak, that means a large portion of the brand’s target audience will probably never be able to afford their products.
Sounds counter-productive, right? But by cultivating an aura of exclusivity – with prices to match – aspirational brands ensure that their products remain a fantasy that everyone wants to buy, even if they can’t.
You see the logo, you hear the name, and you think wistfully of how nice it would be to have some. Of course, there is a smaller group of people who actually can afford to buy these products. (If you’re one of these people, congratulations! …and you can probably stop reading now.)
We’re going to share a little secret with the masses: you can afford to buy into these aspirational brands, too. Through a series of blog posts, we’re going to introduce you to some of the premium names you’ve only known from afar and show you how it’s possible to actually own products you thought were out of reach. Because while it may be true that the Gucci store doesn’t accept coupons, Gucci products are available at lots of places that do…
We collect and curate coupons from all over the web and give you access to seasonal discounts, flash sales, friends and family discounts, free shipping promos and some super-cool ideas that you might not have considered.
Coming soon, the fabulous savings blog is going to introduce you to a new brand each month and provide a little of the story that’s made them what they are today. But we’re also going to give you tips on how to stop staring longingly through the window and get in there and start shopping! Designer labels can be yours!
Together we’ll turn fantasy into reality!
Category: aspirational brands