Levi’s Curve ID Quiz Helps Women Find the Best Fit

[ 2 ] September 27, 2010 |

What’s your jean problem? Muffin top? Waist gap? Levi’s is now helping you find a great pair of jeans not by size but by shape. Sounds great, doesn’t it?

Levi’s did a huge study on women’s body types and managed to narrow down three shapes of jeans – Slight Curve, Demi Curve and Bold Curve – that represent about 80% of body types.

Try the quiz, measure yourself or get measured in store, where you can put their denim to the test. Once you know your curve, shop the full selection of skinnies, straights and bootcuts in your style. Not only does the basic fit flatter your shape, but materials, seaming and pocket placement are adjusted to be more flattering.

Check out how Curve ID got started:

Countless episodes of What Not to Wear have taught us that we shouldn’t be so stuck on size. Stores size clothes differently; you might be an 8 in one store and a 12 in another. “Don’t be caught up on size; go for what fits.” Levi’s Curve ID expresses this message perfectly. I hope women have a positive experience with Levi’s and that what they learn translates to shopping at other stores. Fit over Size, Fit over Size.

And, don’t forget, use our Levi’s coupons to save whenever shop online. Get 15% off until September 30.

What do you think? Cool idea, no?

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Category: fashion shopping tips

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  2. Cristina says:

    Do you hear that? The fashion angels are singing! Why the hell didn’t anyone think of this earlier!?!? I could’ve saved myself years of malba toast and tuna lunches. Pffft!

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